Sales, distribution and equipment on loan under control across the coffee supply chain

.one: the digital platform for coffee roasters looking to increase sales, margins and operational control

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Some of our experience

HoReCa leaders such as Hausbrandt, Segafredo Zanetti, Caffè Vergnano, and many other coffee roasters have adopted the .one software platform to improve the management of sales, distribution and equipment on loan across thousands of bars and restaurants. Built on nearly 40 years of deep, sector-specific experience, .one leverages the latest technologies to ensure precise control at every stage of the coffee supply chain.

 

 

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“In our new organisational sales and distribution strategy, the field agent plays a central role: no longer just a salesperson, but the custodian of a wealth of valuable information. That’s why we chose Aton as our partner. Thanks to their expertise and the quality of their solutions, Aton has enabled our agents to be far more productive in their customer relationships, while giving the business access to always up-to-date reports on its reference market.”

Alessandro Gaiba, IT Manager – Segafredo Zanetti

.one: the digital control centre for the coffee industry

 

.one is Aton’s modular application ecosystem designed to manage the complexities of the HoReCa channel. A single platform to manage products, sales, and the entire lifecycle of assets on loan (machines and equipment) in an integrated way – eliminating data fragmentation that leads to errors and reduces margins.

With .one, information on contracts, installations and maintenance is always aligned and available in real time.

  • Sales teams and management can monitor volumes, profitability and the TCO of the machine fleet, with margin control for each individual customer.
  • The B2B portal enables bar owners to manage reorders and access training content—making them the brand’s first ambassador.

The result: clear visibility on performance, smoother processes, and a stronger relationship with each outlet, supported by value-added digital services.

 

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.one: an innovative, proven software platform

20.000+

bars served

1.000+

active users in coffee

285+

professionals providing 24/7 support

1

turnkey modular platform

The challenges of the coffee supply chain

Working alongside coffee roasters, we know the levers that directly impact sales and margins:

  • managing orders from different channels without errors or delays
  • knowing each customer’s real consumption, avoiding out-of-stocks and waste
  • coordinating sales reps, technicians and logistics without losing information
  • planning distribution and direct store delivery while reducing miles, time and costs
  • controlling machines on loan and ensuring consistency between consumption and contracts
  • eliminating paper and scattered archives across head office, the sales network and service
  • identifying the customers, products and channels that generate real profitability

 

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.one: one system, one data source, one control centre

With a modular application ecosystem, enhanced by AI, you can centralise control of your entire coffee supply chain by choosing one or more application solutions:

.one VAN:

  • Manages direct distribution and direct store delivery (DSD) across the HoReCa and Office Coffee Service channels
  • Plans visit routes by priority and measures their effectiveness in real time
  • Monitors van stock and inventory levels directly from the field
  • Digitises delivery notes, invoices and receipts, making them immediately available to the customer, the sales rep and the company

.one SFA:

  • Digitises the entire HoReCa sales cycle – from the first visit to multichannel order management – with dynamic price lists, promotions and commissions always up to date
  • Turns WhatsApp messages, emails or voice notes into order proposals ready to confirm, thanks to a mobile-first, AI-powered app
  • Provides full visibility of collections, overdue payments, loan contracts, customer lifetime value and maintenance status
  • Delivers a real-time control room for sales and marketing leadership, monitoring performance, territory coverage and margins by area, agent and customer

.one CRM:

  • Unifies the customer view into a single record, bringing together master data, order history, price lists and commercial terms
  • Boosts productivity with automatic reports you can listen to on the move, and tasks created automatically in your calendar
  • Plans visits, marketing campaigns and up-selling and cross-selling strategies across the full product range
  • Segments the customer base by purchasing behaviour, building personalised loyalty programmes

.one B2B Portal:

  • Gives HoReCa customers and international distributors a 24/7 private area, with dedicated promotions and content
  • Turns the portal into a digital hub, with a secure document library, training content and AI recommendations
  • Enables sales suggestions, cross-sell and favourites lists to increase order frequency and value automatically
  • Connects the portal with the sales network, logistics and company systems, automatically syncing every order with fulfilment, shipping and invoicing

.one PIM:

  • Centralises all product information – blends, formats, packaging, allergens, certifications, images, descriptions and digital price lists – enabling traceability across the entire lifecycle
  • Automatically powers omnichannel sales across B2B portals, e-commerce, marketplaces and grocery retail
  • Speeds up time-to-market for new SKUs and variants with intuitive, configurable approval workflows
  • Eliminates errors, duplication and misalignment between physical and digital channels, ensuring consistent, real-time product data

.one Field:

  • Optimises the management of equipment on loan, protecting margins with proactive technical control
  • Digitises service with a technician app, managing work orders, spare parts and digital service reports in real time
  • Tracks serial numbers, monitoring machine history and costs to calculate true performance (TCO) and prevent breakdowns
  • Plans interventions by optimising technicians’ routes to reduce downtime and travel costs
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ROI control for equipment on loan

.one Field manages equipment on loan through an integrated asset lifecycle management and maintenance system, compatible with the leading ERPs.

  • Gives in-house and third-party technicians mobile access to technical sheets, manuals and service history
  • Tracks every stage of the asset lifecycle: location, operating status, movements, interventions and total cost of ownership (TCO), with cost-to-serve analysis
  • Plans routine and extraordinary maintenance in a single operational calendar, combining scheduled work and urgent requests. Each maintenance request is assigned via ticketing to the most suitable technician, with all information already available
  • During interventions, captures photos, time, spare parts, notes and a digital signature on site, automatically generating a PDF report
  • Provides your customers with a private area to check maintenance status and history independently
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Why coffee companies choose .one

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End-to-end service

A single partner for the entire project – from process definition to ongoing support – reducing costs and lead times.

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Open system

An open architecture that integrates with machines, IoT devices and ERP systems. No lock-in, maximum freedom of choice.

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Operational continuity

24/7 multilingual support with over 285 professionals supporting sales reps, technicians and head office – ensuring zero operational disruption.

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Data in the Cloud

An ISO 27001-certified enterprise cloud infrastructure: protected data, always available, and GDPR-compliant.

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Sustainability

Less waste thanks to optimised deliveries and routes, and the digitisation of documents.

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Purchase model

You’re free to choose between a pay-per-use subscription (OpEx) or a perpetual licence (CapEx).

AI supporting sales

Upload contracts, orders and invoices in any format, cutting manual data entry by 90% and eliminating transcription errors.
AI automatically extracts amounts, due dates, contractual constraints and signatories, checking in real time that actual volumes are consistent with contractual obligations.

Thanks to built-in AI, .one CRM suggests the next best action through predictive analytics, turns unstructured inputs into structured insights, and converts them into trackable operational tasks.

AI predicts consumption by customer, area and product by combining historical data with seasonal trends, reducing out-of-stocks and waste, and optimising deliveries and margins.

Your teams can query an AI assistant in natural language, trained on your company documentation and available 24/7 – even offline.

AI supports strategic activities such as pre-visit customer insights, follow-ups, personalised conversational reports, and automatic order capture from unstructured sources and channels.
It also provides online guidance on commercial, technical and business topics. More complex cases are automatically handed over to one of our Service Desk operators, with all the relevant information already collected.

AI monitors direct store delivery vehicles in real time, tracks delivery times and arrivals at customer sites, and provides bars and restaurants with timely updates on expected deliveries.

AI analyses orders and automatically suggests the most appropriate actions for each customer.

Why .one?

.one is the platform that simplifies the coffee supply chain

  • Always up-to-date data: unifies sales, distribution, asset management and digital channels in one platform, eliminating silos and misalignment between departments
  • Data-driven decisions: AI suggests the best actions, highlighting which customers to prioritise and when to intervene on critical assets—turning operational data into a competitive advantage
  • Measurable, verifiable ROI: 50% reduction in operating costs, -5% waste, -15% paper and logistics costs, +10% sales force productivity
  • Fast implementation: go live in 60–90 days thanks to native integration with the leading ERPs

 

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